MEET our HELLO SPRING collaborators:


East 29th is made in Canada within a regime of strict Canadian Cosmetics Regulations and they're happy to be transparent with our ingredients, or lack-thereof such as their decision to be fragrance-free & non-toxic. They’re also proud to be non-GMO, vegan, cruelty-free, & paraben-free.

East 29th’s mission is to establish a conscious dialogue that connects both the physical and mental health awareness behind the clean beauty movement while embodying a mindful transition to not only being seen but also felt. What distinguishes them from other skincare brands is East 29th's knowledge that where others' journey of providing you with better skin ends, theirs is just beginning.



Minimal focuses on innovative, stylish and sustainable solutions for our daily living. Their talented team of designers and product developers is constantly working to translate popular trends into innovative products for everyday life. Inspiration is drawn from the City of Toronto, where they are based, as well as arts, travel, culture, and the natural world around us.

Their process begins with sketches, extensive market research, prototyping, testing, and finally creation through sustainable practices. They take great pride not only in the outstanding quality of their products but in the environment in which they are made. Each item is made in ethically and socially responsible ways by skilled artisans around the world.



Meet envello, the good morning! linen company. This sustainably-minded Toronto-based brand sources and designs high-quality bedding, towels and home accessories at fair prices.

All envello products deliver practical functionality, while bringing joy to everyday rituals and spaces. envello bedding, towels and robes are designed in Canada and made in Portugal by artisans. Each item is manually inspected to ensure it meets the brand’s exacting standards – this is a company that spins and weaves its own yarns and hand-cuts all of its patterns! 



Founder Tayler Rogers has used her 12-year retail experience to curate and develop everything MP embodies today: modern design, clean ingredients and self-care rituals using skin tools.

After co-owning a beauty focused indie boutique in Vancouver, she transitioned her love of product development and design into Midnight Paloma. Dedicated to hero ingredients, our products are multipurpose based, thoughtfully curated and most importantly free of chemical preservatives, toxins and are cruelty free. Canadian made, female owned and operated.



Guests on Earth is a female-founded Toronto-based home care company on a mission to transform daily cleaning routines into delightful rituals that restore the balance between people and the planet. The brand launched in March 2022 with an all-natural Foaming Hand Soap, All-Purpose Cleaner and Waffle Cleaning Cloths.

Exceptional, natural fragrance is at the core of their self-care approach to home care, and to that end, they recently released a limited-edition candle made from a coconut soy wax blend and scented with only essential oils (no synthetics).



What if designed well, really meant designed real. Designed to master grocery runs & airport runs, in style. Designed to crush deadlines & date nights, in stride. And designed to overbook week days so you can under book weekends, and own it. What if you could rock spin shoes & sippy cups in one zipper. Always keep ear buds & budding ideas in your back pocket. And win at travel days & hotel stays like you invented them.

Welcome to MYTAGALONGS. Lifestyle accessories designed for smart. Designed for bold. Designed for real.



Fluf creates fun and functional products that honour the people that make them, the people who use them, and places they come from. Fluf started with a dream of creating beautiful pillows, made from the best materials (hence, 'Fluf').

Their quest to find the 'best materials' — meaning safe, beautiful and sustainable — ultimately led them down a path of creating their own, and an entirely different journey began. Fluf now weaves, prints and dyes all of their own fabrics, and make organic cotton bags — simple, useful bags that are better for you, and the planet. They are sustainably made in every way, always machine washable, and designed to make your life easier.